Games that carry your story  —and build trust where it matters

CHOLK is a story that connects the playful spirit of Estonia a century ago with today’s value-driven creativity.
In 1926, Tartu entrepreneur Jüri Rannus created a series of board games under the name CHOLK, bringing joy to homes across Estonia.
As people from Tartu, we wish to bring this legend back to life – to give the name new meaning and energy, and to share, through play, the values that unite, inspire, and help us grow.

Cholk is the creative partnership of Kaido and Katre Tamm.
Kaido has a background in advertising, while Katre’s expertise lies in the social sciences.
As a married couple, we created the CHOLK brand with a mission to uncover valuable knowledge hidden in archives, lost in the noise, or left unused – and to bring it to life in a meaningful and engaging way.

For over ten years, we’ve collaborated with museums, researchers, companies, and cultural institutions, helping to transform complex topics into simple, memorable board and card games.
Each game is crafted with care and originality to reflect what matters most to the client – whether it’s an organisation’s mission, captivating archival stories, or fascinating scientific discoveries.

Our games are unique because they are built around your content – content that educates, inspires, and leaves a lasting impression.

We specialise in creating custom-designed games that express your story, values, or services.
We offer full-cycle development – from concept and design to the finished product – or, if you prefer, design and print-ready files only.

Take a look at our portfolio to see what we’ve been working on and get inspired.

Why Create a Branded Game?

• Unique and memorable gift for employees, clients, or partners
• Promotional tool for product or service launches
• Prize or giveaway for campaigns
• Opportunity to sell branded games in stores to boost brand recognition

What could a game be based on?

• Company services and/or products
  A game that introduces or matches the company’s services and products, possibly through a quiz, simulation, or role-play scenario.
• Company history (especially if an anniversary is approaching)
  A timeline or story-based game where players explore key milestones, events, or achievements in the company’s past.
• Product journey to the consumer
  A logistics or strategy game illustrating how a product is made, packaged, shipped, and delivered to the end user.
• Company and environment/circular economy
  An educational game promoting sustainability, waste reduction, or circular economy practices used by the company.
• Involvement in support projects or sponsorships A community-impact game showing which social, cultural, or environmental initiatives the company supports and how those efforts influence society.

Game Formats We Offer

• Card Games: Trivia, party, find-and-spot, logic, and observation-based
• Board Games: From simple ladders to complex strategy games
• Custom packaging: Dice, 3D tokens, special board shapes, even bottled games